Visual identity for
Berlin based Punk Band.
DIE VERLIERER – Photography & Graphic Design
As a specialized designer and photographer for the music industry, I had the opportunity to work with Berlin-based pop-punk band Die Verlierer on their self-titled debut album. This project serves as an excellent example of creating a strong visual identity that can be extended for guerrilla marketing initiatives over time.
Combining my expertise in design and photography, I crafted an album cover that seamlessly merges a sense of class and elegance with punk chaos, reflecting Die Verlierer's unique musical style. Additionally, I captured powerful analog & digital photos of the band dressed in suits, creating a visually striking contrast that adds depth to their overall aesthetic.
Die Verlierer first record, released March 11, 2022
Die Verlierer — Notausgang record, released June 14, 2024
Promotional pictures — 35mm Analog photoshoot
Promotional Pictures — Color digital portraits studio photoshoot
Punk Guerrilla Marketing
This collaboration showcases how a cohesive visual identity can be leveraged for guerrilla marketing campaigns, allowing Die Verlierer to effectively engage with their audience and create a lasting impact. By consistently utilizing this distinct visual style across various promotional materials, the band can reinforce their brand and contribute to the continued growth of the punk revival movement.
